Any business needs a good customer base. Therefore, entrepreneurs are constantly trying various types of advertising and marketing tricks in order to attract new customers. But in the face of fierce competition, known methods may not be enough. We offer a selection of effective, but not yet so popular methods that are worth paying attention to.
Method number 1: gamification
Stimulating consumer behavior through social networks and mobile applications is good because it allows you to “lure” new customers, causing them positive emotions. So says Alexander Golovin, co-founder of the BalaLIKEa gamification service: “All existing methods for attracting customers can be called“ frontal ”. Various loyalty programs do not involve customers, but appeal only to the monetization component. Gamification includes the emotional component. Various games add excitement. ” Alexander Golovin gives a vivid example - an application that, for example, offers to guess the designer of a dress three times in a row, and for the fourth time allows the user to receive not a discount, but a point or a certain rank. In his opinion, such a game can only increase the customer’s interest in the product.
Sometimes gamification used to promote a product and attract attention to it carries not only an emotional, but also a “utilitarian” component. For example, the creators of the emailga.me service resort to game elements in order to force the user to work more effectively with e-mail, thereby helping him to control productivity. The game has a strictly limited time to respond to an incoming email. A person receives rewards if he manages to do everything on time.
Method number 2: show
Sometimes a modest marketing budget makes entrepreneurs fantasize and resort to very creative ways to attract customers. At the same time, it is due to unusual approaches that they become more noticeable than competitors. Ilya Malikov, being the founder of the Samospas company engaged in the production of equipment with which you can leave the building during a fire, deliberately relies on non-classical PR. In his business, the problem also lies in the consumer himself: many, for example, do not know that, having special equipment at hand, they can escape from a burning building on their own, without waiting for firefighters.
To convince the public of the need to have such equipment in their family and in the simplicity of its use, Ilya Malikov arranges demonstrations in front of television journalists. In front of the camera lenses, a young businessman with his team demonstrates how to use the device correctly. Such shows are in fact for “Samospas” free advertising.
Here is one of the demonstrations:
Severity of the problem
It’s hard to imagine our life without shops. Some people visit outlets once a week, but there are those who go there almost every day. Today in every city there are many shopping centers, super- and hypermarkets, boutiques and just shops. It even seems that there are too many of them. In this case, the question certainly arises: “Does every store really have its own customers?”
The main problem of trade is that, despite the increase in the number of outlets, the number of inhabitants of the settlement remains unchanged. That is when the question “How to attract buyers?” Arises, because it is no secret that visitors to stores become more moody and picky. Each newly opened outlet enters the battle with its competitors for each client. Moreover, in such a battle, not the strongest wins. The top is taken by the most resourceful and inventive.
Method number 3: storytelling
Alexander Yanybash, a business coach, an expert in the field of public speaking and storytelling, advises making a slide presentation, but not in the form of an analytical document, but with elements of storytelling. “Illustrate the life of a character. Let it look like your client, so that the client can see himself in him, ”he gives an example of Yanybash. - The character will face certain problems, but at the climax, your company will come to the rescue and solve these problems with the help of a product or service! The same approach can be used in advertising communications and in a network presentation. ”
One example of a successful presentation is You Are NOT Your Idea
Analysis of customers and competitors
To develop a marketing policy that will answer the question "How to attract buyers?", You will need to conduct some research. For this, information is collected about potential buyers and the work of competitors, on the basis of which a subsequent analysis is performed.
First of all, you need to visit all nearby retail outlets, evaluating their work schedule, the advertising used, the quality and quantity of the offered assortment of goods. This will determine the strengths and weaknesses of competitors. After that, you need to look at the target audience, suitable for you in terms of material status and age. Only knowing your potential buyers, you can understand how to attract them.
To determine the marketing strategy, it is important to conduct introspection. It will allow you to identify the resources available at the outlet and determine ways to achieve the ultimate goal.
Method number 4: socially oriented solution
Try to find the social component in the activities of your company. This will draw public attention to the project and attract customers. A vivid example of finding a socially-oriented solution within the global business is the philosophy of the TOMS Shoes shoe company: for each pair of shoes sold, the manufacturer gives a second pair to children in need. Warber Parker Glasses does the same thing, launching a Buy a Pair, Give a Pair campaign: selling one pair of glasses, the second one it gives to the poor. During its existence, the company managed to distribute to the poor more than half a million pairs of glasses.
In this photo, the founder of TOMS Shoes, Blake Maykoski, shoes a poor boy:
The Russian recruitment company Evert barely escaped bankruptcy due to the fact that it paid attention to the social decision on time. Faced with high competition in the market and not having orders for services, Eugene Popov, the founder of Evert, decided that for every employed jobseeker, a person with a disability would find work for free. We wrote about what came out of it in the Evert article: how helping disabled people saved the company. ”
What marketing strategies are most effective? Those that consist of a specific action plan, with points and timing controls. This will include various types of work that can be divided into external and internal. The first of them require significant costs. Internal work is less burdensome and can not only attract customers, but also increase the conversion and growth of the average check in the store.
An example of external work is the placement of an outdoor sign. In order for it to have the maximum effect, it should be brightly framed and placed on the side with the highest traffic.
How to attract new customers to the store? One of the most effective and uncomplicated methods used by marketing is advertising. She also acts as an excellent assistant, allowing you to talk about the opening of a new outlet. Means of advertising are many. These are flyers and advertisements in various media. However, outdoor advertising in the form of extensions and banners on the roads, as well as Internet promotion, is considered to be the most effective today. It should be borne in mind that all of the above methods should be applied regularly, and should be aimed at a specific target audience.
Method number 5: visual social networks
There is no arguing that social networks play a key role in business development. VKontakte, Facebook, Twitter - all these sites unite around the brand of loyal fans. But there are less studied resources among social networks that Russian companies began to use not so long ago - for example, Instagram. This platform can be attractive for a business that has something to please the eye of the consumer. And with the ability to add video, everything has become much more interesting - now you can shoot the production process itself and show the company in dynamics.
Alexander Morozov, general director of the Workshop of the clouds company, a manufacturer of bedding for cribs, shares his Instagram promotion experience, emphasizing the positive difference between this social network and other resources: “If in LiveJournal, VKontakte or Facebook, someone posts a post from the category “I just got bed linen,” everyone immediately begins to write comments that they are tired of advertising. On Instagram this is not at all. Here everyone is selling something to each other. ”
According to Georgy Sukharzhevsky, managing director of the company for the preparation and delivery of flower bouquets, “Radovadov.ru”, Instagram became a serious assistant for his company: “A year ago we wanted to create a service that would allow customers to send photos of finished bouquets. I wanted to simplify this task as much as possible, and here Instagram helped us a lot, because it allows you to follow the link from absolutely any device. We started with fifty subscribers, now there are already more than two thousand. All of them are real people. I believe that this strategy worked very successfully, especially considering the fact that we did not pay anything for it. ”
On the specifics of brand promotion on Instagram, read the article “3 whales of Instagram promotion”.
Promising from the point of view of attracting customers may be the social network Pinterest, but so far Russian companies are not using it as actively as Instagram. Although it is quite possible that in a year or two we will see an explosion of interest in this rapidly developing service. Investors evaluate Pinterest as a resource of the future, noting the fact that it is developing according to the clearly expressed tendency of moving away from text to visual content today.
Method number 6: free training
The fact that many companies today resort to the possibilities of content marketing is no longer surprising. Few are ready to provide full-fledged free training to existing or potential customers. For example, the Russian company SeoPult, which is engaged in website promotion and operating in a highly competitive market, attracts customers through free SEO courses. And the company SKB Kontur created Kontur.School and offers up-to-date webinars for accountants and public procurement specialists.
Attracting customers to the outlet is one of the most important tasks of an entrepreneur. The effectiveness of the retail business as a whole depends on the correct solution to this problem. There are effective, proven practice methods and ways to attract customers to the store.
How to attract buyers if there are approximately equal conditions between competing outlets? The customer will prefer a store with a more stylish design and attentive sellers. There are many other internal works that it is important to carry out to increase their competitiveness.
Those who ask the question “How to attract customers to the clothing store?” Should think about comfortable lighting. In addition, it is important that the dressing cabins have ottomans on which to place the bag. But not to make a mistake with the choice of the thing you like and a good light will allow to consider it well. It can be called one of the most important marketing tools. Those stores are doomed to failure, in which the lamps simply do not allow the room to drown in darkness. Only a high-quality lighting design, which should be laid down at the construction stage, will solve the problem of how to attract customers to the store. Moreover, this technique is important not only for a clothing outlet. It is also necessary for a store selling underwear or accessories.
With the help of lighting design, you can hide some of the shortcomings of the interior, change the space and give the room some elitism, flaunting the highest quality of the goods.
How to attract potential customers
Who is he? A potential buyer is a representative of the target audience who makes purchases in a competitor’s store and does not have a need to visit your outlet.
The purpose of working with the target audience is to attract new customers to make a purchase in your store.
How to attract buyers of this category?
- Properly choose the name and sign, beautifully showcases, effectively use promoters that would convey to the buyers your advantages,
Example: A household chemistry store invited me to work as a “barker” of Santa Claus, who talked with passers-by, took pictures with them and promised to give a gift when buying goods worth more than 300 rubles. On this day, the level of sales in the store has increased significantly.
- Offer your customers a product or service that has no competitors. Remember that most people are very reluctant to agree to change habits, especially if they are completely happy with everything,
- Run regular ads around the city that tell you where you are and what you offer. If you attack customers on all channels with this information, he may not know your name, but he will clearly remember the location,
- Use non-standard techniques, such as guerrilla or viral marketing. Attracting new customers should be comprehensive - you never know where to “shoot”,
- Do you want to - believe it or not - one of the stores has successfully used word of mouth to promote it. Specially trained old women actively disseminated information in queues, cash desks, pharmacies and even in other stores about what quality and cheap goods they sell in a new store,
- Give your customers a holiday. Spend a promotion or a real celebration on an important occasion for you.
Example. a supermarket on the occasion of the opening arranged a feast for local residents. An invitation was sent to each resident of the district, in which it was reported that each holder of the leaflet would receive a gift if he came with four more people. Everyone receives a gift. Gifts were provided by suppliers. The action was successful.
Other methods of How to attract customers to the store:
- Promotional products with feedback. There must be a call to action: call, fill out a questionnaire, go for a coupon,
- Conduct joint promotions with stores with a similar target audience. But you should not be direct competitors. For instance, such cooperation is possible between women's and men's clothing stores. When buying in one store, in another there is a discount,
- Expanding the assortment can significantly help, especially if you manage to introduce some specific category of goods into the assortment,
- Organize price promotions. Lower prices on certain categories of products. Of course, such consumers will come to the store only during sales, but they can also be useful when they need to get rid of stale goods.
Marketing strategies involve a number of ways to attract customers. Taking care of the lighting, you need to think about the soundtrack. This is also an important detail that will make the buyer treat the product more loyally. In addition, all sellers are interested in having buyers stay in the trading floor longer, making spontaneous purchases, bringing good income to the store. Pleasant sound design is extremely important. The fact is that a person experiences psychological discomfort, being in absolute silence. It is unpleasant for the client to hear the echo of their footsteps spreading throughout the hall. Discomfort is felt with a large influx of customers. The noise in the trading floor tires the customer. That is why the marketing service, when choosing a strategy for its actions, should pay attention to a professional sound design system designed for continuous operation for many hours.
How to keep a customer
How to keep the buyer after arrival? If the store is greeted by design, beauty and originality, then they are escorted by the competence of the staff and the quality of the goods. Consider consumer engagement using real stores as an example:
Example 1: IKEA Shop
This store has very different stores by income, inquiries and age, but all of them are united by the lack of a desire to look for the right thing for a long time.
Поэтому повышение лояльности клиентов основано:
- На удобстве и простоте,
- Относительной дешевизне,
- Возможности купить в одном месте все,
- Предоставляется возможность получить готовые идеи по оформлению.
Систему лояльности легко настроить с программой для автоматизации магазина от Бизнес.Ру. Create your own customer base, track work with clients, congratulate them on holidays and notify about new promotions.
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What else will help attract buyer and hold him back?
No, we do not mean a conspiracy on buyers, the first thing will be about sellers. You need a competent and polite employee who would be able to competently carry out duties and friendly communicate with customers.
But do not forget that such should be all sellers, so that one does not cross out the careless word of all the efforts of the other, therefore, periodically train the store staff.
A certain emotional component helps to stand out among competitors. It can be a soft-toy machine or a very smiling seller, do not hesitate to offer additional services.
How to work with regular customers?
No, a regular customer is not loyal to you yet, but he has good potential to become one. Attracting customers to the store should be carried out at each stage in order to transfer to the next.
Improving customer focus, what does it mean? The service should be convenient for the buyer. Do not make you wait, make unnecessary movements, stand in line for a long time. Provide an individual approach to each:
- Do not save on staff, if you have few people in the state, you will not be able to quickly serve customers,
- Listen to the customers, otherwise you will never know whether he liked a particular product and what needs to be done to buy something from you,
- Your buyer needs very little:
- Attentive seller,
- Qualified assistance
- A fair solution to controversial issues (if a problem arises, take his side)
- Say thanks to him.
How can you lose buyer:
- If he could not find a seller,
- If he avoids the too annoying sales assistant,
- If he does not find the advertised item,
- There is a ban on touching the product,
- There are long lines in the store,
- The cost indicated on the product does not coincide with the cost when breaking through at the checkout.
In the CRM system for the store from Biznes.ru, you can maintain a detailed customer database with various notes for them. This will allow you to track conflicting customers and orient them to more competent employees.
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Attracting loyal consumers.
Your Golden Fleece is a loyal customer. He went with you to fire water and copper pipes and is proud that he chooses this particular brand. Sales promotion or advertising does not work, he must take part in the life of the store.
Prepare special promotions for them, special conditions, constantly emphasize the uniqueness and involvement of the “chosen ones” in the society. For them, the store is an ideology.
Read more about attracting customers to the store:
The rules of the rituals
In order for the conspiracy to affect customers, it is important to adhere to certain rules. This will attract a large number of buyers, improve business, trade, cash flow. In order for the rituals to attract customers to work, it is recommended to observe the following rules:
- For ceremonies to attract customers and good luck in work, so that customers go in a crowd, it is very important to choose the right day and time. A spell cast on Wednesday, Sunday, will work better, be sure to conduct rituals for good trading, for the flow of buyers during the growing moon. So bright lunar energy will attract luck in business and commerce.
- Preliminary preparation is very important. Invalid spelling errors. It’s better to practice reading the words first. Specialists, of course, recommend learning the text by heart. But if it doesn’t work, read from the cards, only clearly and without any hesitation, having re-read the text several times before.
- In order for clients to be and trade to get along, one should tune in to positive energy. Do not think during the ceremonies about your debts and problems. It is important to believe in success, that luck will come very soon.
- It is impossible to conduct rituals to attract customers in order to select them from competitors. You can not conspire to have a lot of customers with malicious intentions.
- Money rites are best done with green candles and coins.
If you adhere to the above rules, the rituals on attracting customers and luck in trading will be effective, quickly act.
To keep customers walking in the crowd, they have long used the following ancient ritual. To have clients, honey is used to cast the spell. You should buy natural honey in advance. Put a few drops of the product on the threshold of your store, a stall or a kiosk, we read the text from the cards:
“Just as everyone loves the sweet, natural honey that bees give to people, so may shoppers love the threshold of my store (a kiosk counter). As bees always reach for nectar of flowers, so let shoppers take the turn to my store. Amen".
This rite is intended to attract luck for the conspirator, to attract customers to the beauty salon, shop, hairdresser. A client who is talking about honey will come more and more often, making a profit.
There is another strong conspiracy to attract customers. To carry out the ritual, you need to buy a wooden comb on the day of the growing moon, it can also be bone, but not made of plastic. Every day, coming to the office, to the store comb your hair to the very ends in front of a large mirror at least 30 times, while repeating the words of the conspiracy on the comb:
“There is an even path to my door. Let the clients run, they will be helped here. Good for people, but for me (your name) - a bucket of money. As there are no tangles in my hair, so I have no problems and no debts. Just as my hair can be combed, so is my case. luck hurries to me. Let there be buyers in the morning, afternoon and evening. Amen".
Such a plot is carried out only on the growing moon, it can be read daily to enhance the effect.
To attract buyers, you should choose a yellow coin, dip it in a sweet-smelling essential oil. Go out the counter, say these words:
“Trade roads lead shoppers to my store. Take money, send luck! So that clients and luck come to me, bring a lot of money, increase profits! Amen!"
Next, drop the coin with force onto the floor, it should ring. To tell:
It is very good if someone from outsiders raises this coin and buys something with its help.
A universal poppy conspiracy is suitable for both professional sellers and ordinary people who want to sell something. He is one of the most powerful.
You need to buy a pack of poppy seeds, it’s important to prepare the right amount without change. Choose a day suitable for the lunar calendar, take a pack of poppies and say a prayer to Nicholas the Wonderworker.
If you are the owner of the store, sprinkle poppy seeds in front of the counter, on the part of buyers. If you need to sell an apartment or car, sprinkle accordingly, in front of the front door or around the car. It is necessary that the buyer stepped on the poppy. Sprinkling poppy seeds, you need to pronounce the words:
How to attract good luck for the conspirator? This can be done with the help of simple but powerful magic rituals. Leaving for the workplace, take a handful of salt with you from home. When a couple of steps remain to the workplace, throw salt over your head, while reading:
“I'm talking salt, I'm attracting buyers! Grains fall, customers stand in line. Nobody will leave without goods; all carry money to me! Amen".
After the words are spoken, continue your journey and do not look back. The result is not long in coming.
The second plot for salt involves the use of pure water. Throw a pinch of salt in a glass of water and say over it:
“I stand on the mountain, from a distance I look at the red sun. Get up, the Sun is red, from the blue-sea of blue to the sky, rise up, keep armfuls of gold. Full of your gold in my house, and in my garden, in my yard and in my furnace. Full in the chest and in the underground, in the attic and in the hallway, on the table and in the crate and in the trading business. Neither the wind will blow, the rain will not flood, the snow will not stiffen, the heat will not burn - your light a hundred miles away. So be it, I say, as witnesses, I take water and salt. So be it, I say, meeting your dawn. Amen".
Irrigate the entire room and yourself with the choked liquid.
On the bell
The bell plot is very simple, but brings good results. Take the little bell. Ring them, saying:
“I invite people, come, they are waiting for you here. I have luck and profit, you - good shopping, good product. Come in, my guests, but come out not with empty hands, but with acquired things! ”
On the first customer
Such a conspiracy for first aid is suitable for those who have just started work, opened a store, a beauty salon, worked as a hairdresser, or decided to open any other business. As soon as you get the first revenue, you need to build a fan from the bills and wave it over your workplace or over the window with the words:
"To me - money, to you services, or to me money - to you my goods."
Try not to spend your first revenue and don’t let it change. This is done for good luck at work.
There is another version of the ritual for the first client. For the ceremony, you need to buy sweets, cakes, it must be something of high quality and tasty. Put the treat on the dish and say the words of the conspiracy:
“I treat, I treat, I invite customers to make it sweet for you, to have a business for money! Amen! Amen! Amen!".
Be sure to treat the first customer with charmed sweets or cookies, try to make him satisfied with the goods and service. In the same way, you can talk refreshments that will attract customers to the office. Attracting ritual is very effective. You can also carry out a conspiracy on business cards, whispering on the cards such words: "You are mine, but mine is yours."
How to speak change
Often, buyers do not take change, especially if the coins are small. They can be used as an attribute to attract new customers. In the same way, a plot can be tipped so that they multiply. Such a magical effect on money is carried out at home on the full moon. Read over change or tip such words:
“A month is full, middle month and young! Give me a treasure from a penny. As my mother gave birth to me, in the first diaper swaddled, So you and the people treasure a huge me! Amen!"
Charmed coins do not spend. This will be your personal mascot. Always carry them with you, without telling anyone about how you achieved success.
The prayer to Nicholas the Wonderworker can be read with fear of bankruptcy and without it.
“Oh, our great mentor, Nikolai! You are kind and gracious, pious and generous. I ask you to hear me, your servant (name), I pray to you and hope for help in business. Behold my work and diligence, humility and loyalty to the Lord God. Save from hardships and falls, add mind and strength. Pray for mercy from the Lord for us, let him protect us from the wiles of enemies and direct us on the right path. May we be saved from the temptations and deeds of dishonesty. May we be rewarded for our sufferings, for our zeal and humility. We sincerely hope for your help. We fall to your saint's face with supplications. Cover your wing from troubles, failures and sorrows, help us not to disappear in the abyss of sin and in the mud of our passions. We pray for the salvation of our souls and hope for great mercy. ”
For a successful trade, you can pray to St. Seraphim of Saron every day:
“O Great Father Seraphim, the great Sarov Wonderworker! To all those who resort to You, an assistant and an intercessor, our patron! In the days of your earthly life, no one is thinner or more inconsolable from you, but all in sweetness is a quick vision of your face. By the same token, the gift of healing, the gift of insight, the gift of the weak souls of healing is abundant in you. When our Lord called you from earthly labors to heavenly tranquility, Thy fingers are not fond of us from us, and it is impossible to calculate your miracles, multiplied like the stars of the heavens: for all the end of our earth our people are God and grant them healing. By the same cry of Ty, O pretyah, and the meek God of God, daring prayer for him, invoking thee without tear! Offer your prayer for us to the Lord of strength, may it grant us all that is well-to-do in this life and all that is useful for spiritual salvation, may it protect us from the fall, and teach us, yet still implicitly bring it into the eternal Kingdom of Heaven, but the idea is that You are now in an unbroken radiance glory, and tamo sing with all the saints the life-giving Trinity forever and ever. Amen".
Pronouncing such petitions is possible more than once. They will only benefit. But at the same time, it is important to remember that when turning to higher forces for help, you yourself must honestly conduct all your affairs. No one should be harmed, no one should be deceived and cheated. Otherwise, you will be punished.
How to attract a buyer to the product? In addition to lighting and music, a fairly new method is used, called aromarketing. This is not about household air fresheners. Aromatization of the room is achieved using equipment, in the cartridges of which special liquids or gels are poured. Pleasant smells help customers stay in the store longer. At the same time, a customer-friendly atmosphere significantly increases sales.
Effective advertising, lighting design, music and aromatic marketing are great ways to answer the question of how to attract customers. However, this is not a solution to the problem. Buyers need to be encouraged to purchase goods. And this needs to be done by staff. Of course, with the influx of buyers, work becomes more. Employees are hardly interested in this. Personnel motivation is one of the tasks of marketing, the solution of which depends on the entrepreneur himself. As a rule, an increase in sellers' interest in the sale of goods is achieved through bonuses and bonuses in the form of a percentage of each purchase made.
The key to the success of the grocery store
Outlets selling goods of daily demand, when developing a marketing program should be interested in holding all kinds of promotions. There are many options for such events. So, stocks that attract buyers can be a raffle of a gift when making a purchase for the declared amount. Despite the fact that many modern people do not believe in such lotteries, they nevertheless try to catch luck. As a prize during such promotions may be:
- set of dishes,
- tour trip, etc.
Still how to attract buyers to the grocery store? This can be done with the help of discounts that are set on the goods of the week or day. A greater effect is achieved by lowering the price of a certain category of products. How to attract buyers to such events? This will help ads and flyers.
How to attract buyers to the product? A successful marketing move for a grocery store is to conduct free tastings of unusual or new products. Surely many will want to try an unfamiliar exotic fruit or sauce made according to a unique recipe. To attract customers, a large grocery supermarket can launch its own buses, the routes of which will allow customers from the most remote areas of the city. At the same time, bright logos with the name of the supermarket should be applied to the vehicle. This will attract the attention of passers-by and serve as additional advertising.
One of the directions of the marketing strategy is discount cards, which are given upon purchase of a purchase for a certain amount. The actual way to attract customers is merchandising. It implies a special thoughtful arrangement of goods on the trading floor. So, basic necessities, such as milk and bread, should be at the end of the room. After them, the customer will go through the entire store and, most likely, grab something along the way.
How to attract buyers to a clothing store?
Opening a new outlet, the entrepreneur, first of all, must determine what is most needed for the client, and provide it. Practice has confirmed that when choosing clothes, a person pays attention most of all to her appearance, quality and price. Not the least role will be played by the uniqueness of a thing.
Attract potential buyers to the store will help an advertising campaign. It will need to be carried out with emphasis on the advantages available at the outlet.
Regular customers will appear in the event that the very opening of the store becomes a vivid and memorable event. It should be a holiday with presenting gifts, etc. An important factor for increasing sales is discounts. There are people who prefer shops that offer their customers good clothes at discount prices.
An effective direction of the marketing strategy is to offer discount cards to regular customers. Upon presentation, discounts will be from 3 to 7 percent.
Для продвижения товара магазину одежды понадобится разработка корпоративного издания. Оно может быть оформлено в виде книги или журнала и содержать в себе полезные советы, рекомендации по подбору вещей гардероба и их сочетания с разнообразными аксессуарами и т. д. Issued publications must be distributed directly at the point of sale or to hand to customers when making a purchase.
An excellent marketing move would be to create a store website. In this case, it is not scary if he is not advanced. A site can have only basic functions and a simple design. The online catalog on it with a description of the goods and with current prices will certainly become a plus of any outlet. The potential buyer will be attracted by reviews of customers satisfied with their purchase, a gallery of bestsellers, videos about opening a store. Other information posted on the resource will cause interest.
To increase sales, a clothing outlet should issue gift certificates. Customers satisfied with the purchase will be happy to present such a present to their loved ones.
Recently, cross-promotion has become more widespread. It represents the promotion of a shopping facility with the help of partners. These may be enterprises with similar pricing policies or target audiences. These are points selling cosmetics, underwear, shoes, as well as beauty salons and hairdressers. These establishments will distribute clothing store business cards to their customers in exchange for reciprocal promotion. With such a partnership, a system of uniform discount cards for program participants can be introduced.
Attracting customers to the outlet is a very time-consuming process. However, it is worth remembering that in order to increase the profitability of sales, all activities should be regular in nature and constantly stimulate the interest of potential buyers.
Successful work in the market
Competition in the field of trade is growing steadily. How to attract buyers in the market so as not to suffer losses from their activities? For this, first of all, it is necessary to trade only high-quality goods. This is one of the main rules that contribute to successful sales. A positive image of the entrepreneur should be retained in the minds of customers, with emphasis on the freshness of the product or quality control of the product.
In the buyer's market, it is able to attract a successful design of a trading place. So, when selling food products, you can still make them using fresh fruits and vegetables in the composition. Savvy will be needed in the clothing trade. For example, jeans can be turned upside down or suspended sideways. When selling office supplies, the picture of paper clips, pens, and other things in the assortment will also look unusual.
If it’s difficult for the seller to draw his own point, he can turn to professionals for help. The designer will cope with this task without much difficulty.
Attracted by the buyer and coarsely written price tags. If the cost of your product is lower than the similar at other points, then this information must also be conveyed to potential customers. Increase sales and periodic sales. Bright announcements must be posted about them.
When selling food, it is worth giving the buyer a sample. No need to be afraid of the costs incurred. As a rule, a person will buy the product that he will like.
It is also important for the entrepreneur to constantly monitor their sellers and distributors. These people are the face of the outlet and must be neatly dressed and comply with all necessary sanitary standards. Only in this case, the buyer wishes to return again to purchase another product.